Industry & logistics · Brand identity, signage, vehicles
Brand identity for industrial and logistics companies.
A mine, a cargo airline, a logistics platform, a manufacturer. Here the brand is seen on a truck, a hard hat, a container or a sign by a gravel road far more often than on a screen, and the people who see it are at work. It has to be read at a glance, survive dust and weather, and hold a group of companies together without making them all look the same.
Work so far: Aurevia, a Stockholm mining and materials company with its pit in the Atacama; Silk Way Airlines, the air cargo company of a group with 26 enterprises in aviation; PRORS, a platform that shows logistics teams which shipments may need a different route; TIER Mobility, from the first logo to more than 400 cities; and a bilingual website for an injection moulder in Tirol.
What matters here.
01Read from a moving vehicle
A sign on a haul road is read from the cab at speed, a scooter brand while it goes past. So the important thing is large and the rest is small. At Aurevia the pit number fills the sign and the distance sits under it; TIER's wide wordmark still reads on the side of a moving scooter.
The logo once, the system everywhere
A logo on every surface turns into noise. At Aurevia the A appears once on each thing, on the hard hat, the truck, the plant wall, and the parallel road lines and the colours carry the rest, down to the reflective tape on a jacket and the paper tag on a rock sample.
One group, several companies
Industrial groups grow by adding companies. For Silk Way the airline and the ground handling company sit in one system and still stay apart, so a new subsidiary can join later without a new identity.
A complex product in one picture
Logistics software is hard to show. PRORS combines weather, port activity and vessel movements; the identity starts from one simple moment, finding one shipment in a terminal full of similar containers.
Work in industry and logistics.
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Guide · Branding for an industrial company: where the brand is really seen
Questions.
03We sell to other companies. Do we need a brand at all?
Your buyers, partners and future staff judge you before the first meeting, on the website, the truck at the gate and the tender document. A clear identity makes you look like the company you already are.
Do you design signs, vehicles and workwear?
Yes. Site signs, vehicle livery, hard hats, reflective tape and badges are part of the job, and the files come in the formats the sign maker, the vehicle wrapper and the workwear supplier need, with sizes and clearances written down.
We are a group with several companies. Can one identity cover all of them?
That is the usual case. I build one system with clear rules for the parent and each company, so they belong together and are still told apart.
What about the annual report, tenders and trade fairs?
Templates for reports, tender documents, presentations and letterheads come with the identity, and a trade fair stand or a site office can be designed from the same parts.
What does it cost?
After the first call you get a fixed quote for the scope we agree on. No price list, and no surprises on the invoice.
How long does it take?
That depends on your deadline. The first concepts come within a week, and most identities are finished in three to five weeks. If signs or vehicles are due earlier, the mark comes first and the rest follows.
A manufacturer, a mine, a logistics company? Write to me.
Two sentences are enough: what it is and by when. The rest comes out in the conversation.
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