Aurevia

Brand IdentityMotionMining & Materials

A haul road seen from above becomes an A, for a Stockholm mining company.

2026 · Stockholm

Aurevia is a Stockholm mining and materials company with its pit and processing plant in the Atacama. The name joins Au, the symbol for gold, with via, road, and the mark is a haul road seen from above, turning back on itself to form an A.

The Aurevia symbol and wordmark drawing in on deep teal.
The Aurevia A on a grainy ground of teal and sand.A close-up of the road loop that forms the A.
Au and via, gold and road, joined in the name Aurevia.
An A-shaped road seen from above on a salt flat.The outline of the mark on black: Au for gold, via for the road.

A mine is mostly roads: haul roads, ramps and the routes between pit and plant. Everyone on site knows them from the cab, and the mark is one of them.

A worker on a haul road, the reflective tape on his jacket turning up over the shoulder the way the haul road turns.The cracked white salt crust of the salt flat, close up.
Contour lines developed into a field of fine parallel lines.The palette: paper, deep teal, sand, haze, clay and asphalt.

A survey map draws a slope as contour lines. The identity takes the same idea: fine parallel lines at a fixed spacing that bend like the haul roads and run off the edge, on a business card as on a concrete wall. The colours are taken from the site: paper, deep teal, sand, haze, clay and asphalt.

Three mineral specimens on a quiet neutral ground.Fine parallel roads flowing through a continuous bend.Parallel road lines keep their spacing through a hairpin turn.A haul truck passing a long concrete wall painted with seven parallel road lines that turn and run into the ground.

On site the signs are read from the cab of a moving truck. Pit numbers are set large, distances and haul roads small, and every sign, panel and marker points with the same arrow.

A wayfinding sign: Pit 02, haul road 04, 2.4 km.A directional sign family: Pit 02, laboratory and dispatch.

Each sample has a record card with the stone, its name and formula, and the pit and bench it came from. A smaller version is the paper tag that goes with the sample.

Record card for quartz, sample 0398: the crystal above, its name and SiO₂ below, the road line along the foot.Record card for native copper, sample 0412: the nugget above, its name and Cu below, the road line along the foot.
Three route panels: Pit 02, Haul Road 04 and Lab 01.

On site the A appears once on each thing: the hard hat, the truck, the plant wall. The rest is done by the lines and the colours, so a jacket or a sample tag is recognisable without the A on it.

Native copper held up with its paper sample tag: Cu, native copper, copper in its metallic form.A navy hard hat with the Aurevia A.
The Pit 02 sign beside a gravel road in the desert.The front of a haul truck with the Aurevia mark.
The Aurevia A on a building, in black and white.

On paper the system comes down to four parts: the paper ground, the teal, the wordmark and one road line. Badges, letters and the annual report from the Stockholm office are built from these four.

The staff badge with its contour-line motif.The annual report and business cards.
Stationery at true scale: a letter about sample 0412 on the A4 letterhead, the DL envelope to the assay laboratory and both sides of the card, each with the road turning off its edge.The processing plant on the salt flat, the Aurevia A painted large on its concrete front.
All workNext projectAura Seat