Services
Services.
Six things, usually two or three of them for the same client. Each page says what it includes, how it goes and what it ends in, with the work to show for it.
Logo & brand identity
One mark, one set of colours, one way of writing, and the rules that keep them the same on a business card, a shop front, a kit and a phone screen. That is a brand identity, and it is most of what I do.
Web design & development
A website designed and built as one piece, so nothing gets lost between the layout and the finished page. Fast on a phone, easy for you to update, and made to say the one thing your company needs said.
Motion design
A brand is seen moving more often than standing still: on a phone, on a screen in a shop, in a story. Motion is how the mark breathes, and it is designed with the same three colours and the same rules as everything else.
Packaging design
A pack is the one piece of the brand the customer holds in their hand. I design on the real dieline, check the print on the real material, and make sure the range reads as one family from two metres and each product is found at a glance.
Social media design
A feed is where most people meet a brand first, and where most brands fall apart, one post at a time. I design the formats once, from the identity, so that whoever posts on Friday evening gets it right.
Brand strategy
Before the first line is drawn, three things get decided: what the company stands for, who it is talking to and how it speaks. Not a hundred-page deck.