Logo & brand identity
Logo and brand identity.
One mark, one set of colours, one way of writing, and the rules that keep them the same on a business card, a shop front, a kit and a phone screen. That is a brand identity, and it is most of what I do.
Recent ones: Forester Coffee, Prism League, White Rabbit Dental, Aura Seat, Trizon Timing. Before that, more than twenty companies from Berlin to Tokyo.
What you get.
01The mark
A logo that carries one idea and holds at eleven millimetres. Drawn on a grid, tested on the smallest thing it will ever be printed on, delivered as vector files in every version you will need: colour, black, white, with and without the wordmark.
Colour and type
A palette with a rule for how much of each colour to use, not just a list of swatches, and a typeface pairing licensed for print and web. For Aura Seat the palette is written as a ratio, 62 cream, 26 red, 12 black.
The system
How the mark, the colour and the type behave together: margins, sizes, what goes where. The part that lets a printer, a sign maker or your next hire get it right without asking.
The guide
A short PDF that a person will actually read, plus templates for the documents your company produces every week. Long brand books look impressive and are never opened.
Brand identities.
02
Questions.
03We only need a logo. Is that possible?
Yes, and I will tell you honestly if a logo alone will solve your problem. Often it does; sometimes the logo is fine and what is missing is the type and the templates around it.
How many directions do I get?
Several to the first review, each shown on real things: a card, a sign, a phone screen. You choose one, combine two or ask for another round. The decision is made on things, not on a slide with three logos on it.
Can you refresh what we have instead of starting over?
Yes. A careful redraw keeps what customers recognise and fixes what does not work. Küspert kept its blue after 110 years; the mark changed.
How long does it take?
That depends on your deadline, and I plan around it. The first concepts come within a week; you can pick one, combine two, ask for changes or for new directions. Most projects are done in three to five weeks.
What does it cost?
After the first call you get a fixed quote for the scope we agree on. No price list, and no surprises on the invoice.
Who will I be talking to?
Me. No account managers, no hand-off to juniors. You talk to the person who designs.
A logo or a brand? Write to me.
Two sentences are enough: what it is and by when. The rest comes out in the conversation.
Also Web design & development · Motion design · Packaging design · Social media design · Brand strategy
Industries Food & drink · Dental practices · Sport · Architecture & construction · Startups & tech