Prism League

Brand IdentityMotionSport

Many shades, one team: a prism for a women's basketball league in Orlando.

2026

Prism League is a women's basketball league in Orlando, built around play, connection and a sense of belonging. The identity starts with a prism: one beam of light that opens into a spectrum, which is what a league of very different players does the moment it steps onto a court.

The mark, small, on a lilac field with a beam of light
The wordmark next to the kit and a detail of the fabric
A player in the cream kit, ball under her arm, on a lilac court
Two players high-fiving, a spectral seam of light between them
Play your way: a poster with a refracted portrait
Two white basketballs balanced on a classical bust
The court from above, two players and a beam of light across the floor

The mark folds a prism and the curves of a basketball into one triangle. Around it runs a single flowing line, the path of a pass, and that line ties the layouts, the seams on the kit and the motion together. Lilac, pink and apricot carry the light; chalk and a deep violet keep it on the ground.

Every angle, one court: the trajectory line
The five colours with their values

The kit puts the idea into fabric: cream mesh, lilac binding and a narrow spectral seam down the side. The same three colours run on into the player pass, the court signage and the ball.

The jersey and shorts laid flat on the court
The mesh, the lilac binding and the spectral seam up close

Prism Wide grew out of the wordmark. The five letters of PRISM keep their original contours and the rest of the alphabet and the numerals follow them. Six line icons, drawn with the same stroke, take care of the practical side: courts, directions, teams, entry.

Prism Wide: a headline, a number, a score and the alphabet
Six line icons for court, direction, team, entry, refill and location
The player pass on a lilac lanyard
A prism sign on a concrete wall

In motion the identity is about light on a court. The film cuts between the floor, hands and a ball; the graphic loops split the beam into the palette and set the letters moving.

Mesh, binding and the colour swatches together
The ball with the spectral seams, in a hand
A portrait refracted through the prism, the lockup in white
The mark and the wordmark on lilac
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