Silk Way Airlines
One system for an air cargo group and the brands inside it.
2016
Silk Way Airlines is one of the leading companies in air cargo transportation, part of Silk Way Group, which runs 26 enterprises in aviation.
This was a rebranding of the whole structure, not a single logo. The corporate brand and the sub-brands, Silk Way Airlines and Silk Way Ground Handling, all needed to sit in one system and stay apart from each other.
The advantage the group sells is its location on the old trade route between Europe and Asia, so the identity is built around that idea and kept in a modern, restrained form to match the level of service.
