A healthy juice brand that is not another green leaf on a bottle.
2016
DOTOD is a fruit juice brand from Munich, Germany.
The drinks are built around vitamins and the company sees itself as a youth brand, so the identity had to look healthy without turning into another green leaf on a bottle.
The whole system runs on dots. Every sort of fruit got its own pattern and colour palette, and the dots are always connected, differently each time. That connection stands for what the brand associates with young people: movement, change and community.
