Walkin' Coffee
A cup that walks, for a small coffee and pastry shop in Munich.
2026 · Munich
Walkin' is the kind of place you pass every morning until one day you go in. It serves espresso, filter coffee and croissants still warm from the oven, and most people take their order with them. That is where the walking cup comes from. The logo already had one stride in it. The identity draws the rest of the step, four positions of the same cup, and uses them on everything the shop prints.
The lettering grew out of the logo. Walkin Hand, the shop's own alphabet, keeps its narrow marker letters, round stroke ends and the small bounce on the baseline. On the loyalty card the cup takes one more step with every coffee, and the ninth is on the house. The pictograms are drawn with the same pen, and on the price tags they sit next to the prices in blue and orange.
Packaging stays plain white. One blue paper band closes every bag and box, with the cup printed small on it, so a stack of orders on the counter still reads as Walkin'. On the wrapping paper, where there is more room, the cups walk in rows between the pastries.
Posters stay simple: the shop's blue, one drawn pastry and a short German line, the way people talk at the counter. In the reel the cup walks for eleven seconds across different surfaces, one step per picture.
