Reality Lab London

Brand IdentityPackagingTechnology

A mark that holds several ideas at app icon size, for a young VR company.

2016

Reality Lab London is a young company working in virtual reality, based in the UK.

Reality Lab London, image 1

The logo had to hold several ideas at once and still stay simple enough to survive at the size of an app icon.

Reality Lab London, image 2
Reality Lab London, image 3
Reality Lab London, image 4
Reality Lab London, image 5
Reality Lab London, image 6
Reality Lab London, image 7
Reality Lab London, image 8
Reality Lab London, image 9
Reality Lab London, image 10
Reality Lab London, image 11
Reality Lab London, image 12
Reality Lab London, image 13
Reality Lab London, image 14
Reality Lab London, image 15
Reality Lab London, image 16

The answer came from negative space. After a number of variations, a human head wearing virtual glasses appeared inside the letter R. The palette is built on chroma key green, the colour that stands behind any reality before it is replaced by another one.

Reality Lab London, image 17
Reality Lab London, image 18
Reality Lab London, image 19
Reality Lab London, image 20
Reality Lab London, image 21
Reality Lab London, image 22
Reality Lab London, image 23
Reality Lab London, image 24
Reality Lab London, image 25
Reality Lab London, image 26
Reality Lab London, image 27
All workNext projectCoffeepolitan