Coffeepolitan
Coffee from five continents, and an identity that says so before a word is read.
2016
Coffeepolitan is a German retail company selling coffee beans sourced from all five continents.
The identity had to say coffee and international at the same time. The range is the selling point, so the geography had to be visible before a single word was read.
The mark grew out of three elements folded into one shape: a coffee spot, a world map and the letter C from the brand name. Colour and typeface came after that, chosen to hold the same idea across packaging, signage and print.
