Prestige
A juice pack built like a book, with not a single curve.
2016
Prestige is a packaging concept for a premium class juice.
The shape is the argument. The pack is built like a book, straight lines and not a single curve, easy to carry and taking little space on a shelf where every other juice is rounded.
Each pack carries its own pattern, elegant enough to read as handcrafted work rather than print, with an intense colour set for every flavour. The patterns are what turn a simple box into a premium product.
