Haarmagie
Hair magic, done smart rather than decorative.
2016
HAARMAGIE is a chain of hair salons in Germany. The name means hair magic.
The client asked for something smart rather than decorative, with a restrained palette and nothing that would look dated in a year.
The mark takes the magic literally: a magician's hat, with the scissors under it forming what reads as rabbit ears. It names the business and the promise in one shape, and stays black and white so it works on a mirror, a door and a bottle.
