Blickfang Media
One shape that sticks after a single look, for a Munich film company.
2016
Blickfang Media is a film production company in Munich, Germany.
The client asked for a mark that stays simple and sticks in memory after one look. Everything else followed from that: no illustration, no gradients, one shape that reads at any size.
Colour range and typeface took the longest. Both had to sit right next to film equipment and client documents without shouting, so the palette stayed close to black with a single warm accent.
