Form Rooster

Brand IdentityMotionApp DesignWebsitesTechnology

A rooster made of two bends and a dot, for accounting software built for freelancers.

2026

Form Rooster is an accounting app for freelancers: you photograph a receipt, it reads what it was and where it belongs, and you confirm it. This is the part of the month everybody puts off, so the identity had to make it feel like less of a chore without turning finance into a party.

The Form Rooster symbol.
The Form Rooster symbol with the wordmark.

The mark is two bends and a dot. That is the whole rooster, and it was drawn to a measured grid because it spends its life small: an app icon, a notification, a row of interface marks. One more curve and it would turn to mush at that size.

The logo in outline, with the measured bounds of symbol and wordmark.
Campaign poster with the rooster.
Campaign poster with the abacus.
Poster: less stress, more control.
More room: the black identity on open curved forms.
Sora Medium on the warm brand gradient.

In the product the identity mostly gets out of the way. One typeface, one gradient used sparingly, plain words for what happened: work done, invoice sent, money in. The numbers on these screens are invented, and the app, the site and the films are extensions of the identity rather than a product already on sale.

The product interface, with illustrative data.
From work to payment: a branded invoice and the messages around it.
The weekly summary: a payment received and a receipt waiting to be checked.
The app icon on a phone.
The app entry screen, with document paths drawn from the identity.
Checking a receipt: the document, the amount found in it and the category to confirm.
The app icon, a notification, a widget and the smallest sizes.
Interface icons in light outline with small gradient accents.
The campaign prints in a room.
The stationery.
Print details from the welcome kit.
Form Rooster. More room for your work.
All workNext projectForester Coffee