フォーハーツ Fohatsu

Fohatsu means four hearts in Japanese. The name says two things at once: the herbs are good for your health, and they are grown with care. The identity had to carry both without explaining itself.

The mark is built from four hearts arranged into the shape of a single Japanese hieroglyph, so it reads as a symbol and as a word. For the packaging I kept three rules: simple, bright, original. Every sort of tea got its own colour scheme.