Küspert Sport
Four generations of sportswear, without the sports club badge.
2016
Küspert is a sportswear and footwear retailer from Passau, run by the same family for four generations and over 110 years.
The task was a mark that carries the products, the history and the level of service at once, without looking like a sports club badge.
The solution came from two shapes inside the letter K: a bent knee, which reads as active sport, and a box, which stands for delivering that life to the customer. The blue was kept from the old brand, since customers in Passau recognise it.
