A fashion magazine identity that starts on screen and holds up in print.
2016
FASHIONB is a magazine about fashion, style and the people shaping design.
It launched as a blog with the plan to become a printed magazine within a short time, so the identity had to work on a screen first and hold up in print later.
Everything is built on the typeface. The narrow, elongated letters follow the proportions of a model, and the triangles stand for gem stones. Pointing in different directions, they also carry the reach of the industry from west to east.
