Packaging design for Premium Class ” P R E S T I G E ” juice.
The “Prestige” packaging concept with its’ non-standard design solution, contains the sense of premium class product and stands out of the overwhelming crowd of juice packagings. Although, creating the minimalistic, premium class and dynamic design in a single concept was a challenge, the solution based on attribute aspects combined in a most harmonic way was found.
Minimalistic:
Packaging concept minimalism is represented by its’ “book like” shape. Straight lines and no single curves- like a book, the “Prestige” packaging is easy to carry and takes a little space on shelves and in your fridge.
Premium Class:
Each packaging design contains harmonic and at the same time elegant patterns, which define each packaging and each product as a single handcrafted work of art, thus associating it with premium class lifestyle.
Dynamic:
In order to give the packaging dynamic feeling, the intense and bright colour sets reflecting each product type were chosen, thus the overall project goal was achieved.
