Reality Lab London Client: Reality Lab London Date: 18/06/2015 Services: Branding,Packaging Client Reality Lab London is a new company that works in the field of Virtual Reality from UK. Project goals Communicate the company history, values and philosophy through its Identity, thus establishing a Brand Equity. Creative solution The main goal in development of corporate identity was to create a unique though simple logo. That is why I opted for negative space in terms of identity stylistic. This allowed me to combine three conceptions in one symbol. After a number of variations, the solution was found by placing a human head wearing virtual glasses into the empty space of the letter R. After that, the dominant color palette of the whole corporate identity had to be chosen. This time, it’s bright green, which stands for the chroma key serving the background to any reality.