HaarMagie Client: HaarMagie Date: 22/09/2013 Services: Branding Client “HAARMAGIE” is the modern chain of hair salons in Germany. As one can derive from its name, the highest level of service and the magically attractive works are what make the “HAARMAGIE” team stand out of the crowd of ordinary hair salons. Project goals Creating of logotype and corporate identity, which would easily reflect our client’s business and correspond with it’s positioning as smart and creative company.The color palette choice should be limited to serious ones and be minimalistic in its nature. Creative solution The main idea of the logo is based on the company name “HAARMAGIE”, which literally means “Hair Magic” in german. In order to symbolize the magic in it’s widely recognizable and positively comprehensive way, we have picked the “Magic Cylinder”. The hair stylist scissors were chosen to indicate the company business and its creative combination, reminding rabbit ears, creatively identifies our client’s business. The harmonic font and color choice complete the visual identity and meet our client’s goal in a most innovative way.