DesignT Client: DesignT Date: 06/02/2014 Services: Branding Client DesignT, online home decor magazine based in Alexandria, Egypt. Project goals To develop an original brand identity, which would help the client stand out of the overwhelming crowd of competing online home decor magazines. Creative solution As a result of intelligent research process, the strategy reflecting the positing and the specifications of the client future plans was clarified. It was decided to develop a unique typeface for the client, which would associate it with the attributes consistent with the brand philosophy. As a basis for our work we took the desire for spacious and cozy interior. This idea was further improved in a simple and at the same time smart logotype, the one that takes into account the readability aspect and aims high with its unique style.